Testing the Significance of STAS Scores for Brands

Flemming Hansen, Ole Stenvinkel Nilsson, Jørgen Kai Olsen

Research output: Contribution to journalJournal articleResearch

Abstract

Udgivelsesdato: November
Original languageEnglish
JournalMarketing and Research Today
Pages (from-to)152-158
ISSN0923-5957
Publication statusPublished - 1999

Cite this

Hansen, F., Nilsson, O. S., & Olsen, J. K. (1999). Testing the Significance of STAS Scores for Brands. Marketing and Research Today, 152-158.