Testing the Significance of STAS Scores for Brands

Flemming Hansen, Ole Stenvinkel Nilsson, Jørgen Kai Olsen

Research output: Contribution to journal › Journal article › Research

Abstract

Udgivelsesdato: November

Original language	English
Journal	Marketing and Research Today
Pages (from-to)	152-158
ISSN	0923-5957
Publication status	Published - 1999

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title = "Testing the Significance of STAS Scores for Brands",

abstract = "Udgivelsesdato: November",

keywords = "Reklameeffekt, M{\ae}rkevarer, Reklame",

author = "Flemming Hansen and Nilsson, {Ole Stenvinkel} and Olsen, {J{\o}rgen Kai}",

note = "Opstilling: Mar",

year = "1999",

language = "English",

pages = "152--158",

journal = "Marketing and Research Today",

issn = "0923-5957",

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TY - JOUR

T1 - Testing the Significance of STAS Scores for Brands

AU - Hansen, Flemming

AU - Nilsson, Ole Stenvinkel

AU - Olsen, Jørgen Kai

N1 - Opstilling: Mar

PY - 1999

Y1 - 1999

N2 - Udgivelsesdato: November

AB - Udgivelsesdato: November

KW - Reklameeffekt

KW - Mærkevarer

KW - Reklame

M3 - Journal article

SN - 0923-5957

SP - 152

EP - 158

JO - Marketing and Research Today

JF - Marketing and Research Today

ER -