| Original language | Danish |
|---|---|
| Title of host publication | Kommunikation, mediaplanlægning og reklamestyring : metoder og modeller |
| Editors | Gitte Bach Lauritsen, Lars Grønholdt, Flemming Hansen |
| Number of pages | 65 |
| Volume | 1 |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2001 |
| Pages | 203-267 |
| ISBN (Print) | 8759308192 |
| Publication status | Published - 2001 |
Testing af effekten af kommunikation
Flemming Hansen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research