Swedish football is an industry not yet being as commercial as the big leagues and is regulated in terms of ownership of clubs. This implies a need for management of stakeholder relations for a Swedish football club. This paper identifies important stakeholders in Swedish football and discusses the multitude of – sometimes conflicting – objectives in managing these relations. The empirical base of the study is founded in a case study of Malmö FF, one of the dominant clubs in Sweden, with a qualitative single case research approach. Data are collected by means of semi-structured interviews and participant observations. The results of the study show a number of tensions as paradoxes for stakeholder management, suggest management dispositions to reconcile these paradoxes and suggest areas for further research.