Tensions between Individual Use and Network Adoption of Social Media Platforms

Nikhil Srinivasan, Jan Damsgaard

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Social media have diffused into the everyday lives of many but still pose challenges to individuals regarding use of these platforms. This paper explores the multiple manners in which social media platforms gets employed by individuals based on an examination of 4 vignettes generated by interviewing individuals within a university context. An analysis of the vignettes and individual use behaviors highlights the tension between network-based adoption of social media platforms and the constraints that the network places on individual use of the platform.
    Original languageEnglish
    Title of host publicationGrand Successes and Failures in IT. Public and Private Sectors : IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013, Bangalore, India, June 27-29, 2013. Proceedings
    EditorsYogesh K. Dwivedi, Helle Zinner Henriksen, David Wastell, Rahul De’
    Place of PublicationHeidelberg
    PublisherSpringer Science+Business Media
    Publication date2013
    Pages261-278
    ISBN (Print)9783642388613
    ISBN (Electronic)9783642388620
    DOIs
    Publication statusPublished - 2013
    EventIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013 - Indian Institute of Management, Bangalore, India
    Duration: 27 Jun 201329 Jun 2013
    http://ifip86.iimb.ernet.in/

    Conference

    ConferenceIFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013
    LocationIndian Institute of Management
    CountryIndia
    CityBangalore
    Period27/06/201329/06/2013
    Internet address
    SeriesIFIP AICT - Advances in Information and Communication technology
    Volume402
    ISSN1868-4238

    Cite this

    Srinivasan, N., & Damsgaard, J. (2013). Tensions between Individual Use and Network Adoption of Social Media Platforms. In Y. K. Dwivedi, H. Zinner Henriksen, D. Wastell, & R. De’ (Eds.), Grand Successes and Failures in IT. Public and Private Sectors: IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2013, Bangalore, India, June 27-29, 2013. Proceedings (pp. 261-278 ). Springer Science+Business Media. IFIP AICT - Advances in Information and Communication technology, Vol.. 402 https://doi.org/10.1007/978-3-642-38862-0_16