Tell Me What You Want: Exploring the Impact of Offering Option Repertoires on Service Performance in Gig Economy

Shaoxiong Fu, Yuting Jiang, Zhao Cai, Fei Liu, Eric T.K. Lim, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Confronted with an increasingly competitive business landscape for credence goods in the gig economy, sellers in e-marketplaces must effectively design their services by configuring the service offering specification options to enhance the visibility of their service offerings. Motivated by the gap between the configuration of service offering specification options and its impact on service quality and sales, this study builds on the competitive repertoire theory to advance a research model that seeks to unveil how the volume, complexity, and heterogeneity of service offering specification option repertoires affect service quality and sales. We empirically examined our hypotheses with a dataset comprising 3,307 lifestyle-themed credence goods observations from Fiverr, one of the largest e-marketplaces for gig economy in the world. We discover that the repertoire volume increases both service quality and sales whereas repertoire complexity only increases service quality. Repertoire heterogeneity does not significantly impact on service quality and sales.
Original languageEnglish
Title of host publicationProceedings of the 53rd Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2020
Pages867-876
ISBN (Print)9780998133133
DOIs
Publication statusPublished - 2020
EventThe 53rd Hawaii International Conference on System Sciences. HICSS 2020 - Grand Wailea, Maui, United States
Duration: 7 Jan 202010 Jan 2020
Conference number: 53
https://scholarspace.manoa.hawaii.edu/handle/10125/63576

Conference

ConferenceThe 53rd Hawaii International Conference on System Sciences. HICSS 2020
Number53
LocationGrand Wailea
CountryUnited States
CityMaui
Period07/01/202010/01/2020
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Cite this

Fu, S., Jiang, Y., Cai, Z., Liu, F., Lim, E. T. K., & Tan, C-W. (2020). Tell Me What You Want: Exploring the Impact of Offering Option Repertoires on Service Performance in Gig Economy. In Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 867-876). Honolulu: Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/http://hdl.handle.net/10125/63846