| Original language | English |
|---|---|
| Title of host publication | Branding and Advertising |
| Editors | Lars Bech Christensen |
| Publication date | 2003 |
| Pages | 332-345 |
| Publication status | Published - 2003 |
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Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
| Original language | English |
|---|---|
| Title of host publication | Branding and Advertising |
| Editors | Lars Bech Christensen |
| Publication date | 2003 |
| Pages | 332-345 |
| Publication status | Published - 2003 |