Teens as Transmitters of the New Media

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising Research : Message, Medium and Content
EditorsPatrick De Pelsmacker, Nathalie Dens
Place of PublicationAntwerpen
PublisherGarant
Publication date2009
Pages235-247
Publication statusPublished - 2009

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