Teens as Transmitters of the New Media

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising Research : Message, Medium and Content
EditorsPatrick De Pelsmacker, Nathalie Dens
Place of PublicationAntwerpen
PublisherGarant
Publication date2009
Pages235-247
Publication statusPublished - 2009

Cite this

Martensen, A., & Grønholdt, L. (2009). Teens as Transmitters of the New Media. In P. De Pelsmacker, & N. Dens (Eds.), Advertising Research: Message, Medium and Content (pp. 235-247). Garant.