Teaching Note for Case: Reinventing the Container Shipping Industry

Jens Geersbro, Thomas Ritter

Department of Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Business Market Management
Volume	7
Issue number	1
Pages (from-to)	306-311
ISSN	1864-0753
Publication status	Published - 2014

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Geersbro, J., & Ritter, T. (2014). Teaching Note for Case: Reinventing the Container Shipping Industry . Journal of Business Market Management, 7(1), 306-311. http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=1000000000280371&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

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author = "Jens Geersbro and Thomas Ritter",

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language = "English",

volume = "7",

pages = "306--311",

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Geersbro, J & Ritter, T 2014, 'Teaching Note for Case: Reinventing the Container Shipping Industry ', Journal of Business Market Management, vol. 7, no. 1, pp. 306-311. <http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=1000000000280371&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes>