Taste the Difference – and Say It! The Role of Sensory Language in the Multimodal Semiotic Cocktails of Food Labelling and Web-store Presentations

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.

Bibliographical note

CBS Library does not have access to the material

Cite this

@conference{546fc3f6297b48a98ac30dd45e7b7139,
title = "Taste the Difference – and Say It!: The Role of Sensory Language in the Multimodal Semiotic Cocktails of Food Labelling and Web-store Presentations",
abstract = "We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.",
author = "Viktor Smith",
note = "CBS Library does not have access to the material; Cross-national Seminar : Branding Nations, Products, and Sensory Experiences: How is it all Perceived by Customers and Tourists? ; Conference date: 26-10-2018 Through 26-10-2018",
year = "2018",
language = "English",
url = "http://www.semiolab.eu/en/component/content/article/90-news-en/123-cross-national-seminar-branding-nations-products-and-sensory-experiences-how-is-it-all-perceived-by-customers-and-tourists-limassol-26-10-2018?Itemid=719",

}

Taste the Difference – and Say It! The Role of Sensory Language in the Multimodal Semiotic Cocktails of Food Labelling and Web-store Presentations. / Smith, Viktor.

2018. Paper presented at Cross-national Seminar, Limassol, Cyprus.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Taste the Difference – and Say It!

T2 - The Role of Sensory Language in the Multimodal Semiotic Cocktails of Food Labelling and Web-store Presentations

AU - Smith, Viktor

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.

AB - We presents ongoing research into the use of sensory language for underpinning the marketing and labelling of pre-packed foods and drinks, including locally branded products, and its interplay with non-verbal sensory stimuli (pictures, colours, shapes). Preliminary results will be presented on the generation of innovative sensory language through user-driven innovation in e-store environments (Coop.dk) as well as on consumers’ perceptual and behavioural responses to such innovations in simulated e-shopping situations monitored by eye-tracking. The results indicate that the presence of verbal sensory expressions – if appropriately chosen and visually noticed by the consumer – contribute significantly to product expectations in terms of taste and eating experience, and that ordinary consumers may contribute valuable cues to the formulation of comprehensible and appealing sensory descriptions.

M3 - Paper

ER -