Talking is understanding: the building of a brand and the making of a test model for strategic communication

Research output: Working paper › Research

Handle.net

@techreport{1a442c80c02511db9769000ea68e967b,

title = "Talking is understanding: the building of a brand and the making of a test model for strategic communication",

keywords = "MARKEDSKOMMUNIKATION, BRAND MANAGEMENT, REKLAME, CASES, Telekommunikationsbranche, REKLAMEEFFEKT, M{\AE}RKEVARER, Mobilix A/S",

author = "Hansen, \{Henrik J.\} and Claus Wilki and Lone Willumsen",

note = "Opstilling: 659.1 han L{\o}be nr.: 997391",

year = "1999",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Talking is understanding

T2 - the building of a brand and the making of a test model for strategic communication

AU - Hansen, Henrik J.

AU - Wilki, Claus

AU - Willumsen, Lone

N1 - Opstilling: 659.1 han Løbe nr.: 997391

PY - 1999

Y1 - 1999

KW - MARKEDSKOMMUNIKATION

KW - BRAND MANAGEMENT

KW - REKLAME

KW - CASES

KW - Telekommunikationsbranche

KW - REKLAMEEFFEKT

KW - MÆRKEVARER

KW - Mobilix A/S

M3 - Working paper

BT - Talking is understanding

CY - København

ER -