Talk and Action: Probing the Ideal of Consistency Between CSR Talk and CSR Practices

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

The aim of this paper is to analyze the relationship between organizational talk and action, focusing in particular on the temporal dimension of this relationship, that is, the potential of organizational talk to become action over time. Emphasizing the performative and pragmatic dimensions of organizational talk and their associated activities, the paper discusses the different ways time shape the relationship between talk and action. Acknowledging that talk gives rise to different expectations over time, we put forward ideal types of organizational strategies for possible talk-action relationships. While we illustrate our theoretical points with examples from both corporate and political contexts, we draw especially on the field of corporate social responsibility (as an extreme case) where expectations of consistency between talk and actions are most explicitly pronounced.
Original languageEnglish
Publication dateNov 2014
Number of pages37
Publication statusPublished - Nov 2014
EventECREA 2014: Communication for Empowerment - Lissabon, Portugal
Duration: 12 Nov 201415 Nov 2014
http://ecrea2014.ulusofona.pt/

Conference

ConferenceECREA 2014
CountryPortugal
CityLissabon
Period12/11/201415/11/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

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title = "Talk and Action: Probing the Ideal of Consistency Between CSR Talk and CSR Practices",
abstract = "The aim of this paper is to analyze the relationship between organizational talk and action, focusing in particular on the temporal dimension of this relationship, that is, the potential of organizational talk to become action over time. Emphasizing the performative and pragmatic dimensions of organizational talk and their associated activities, the paper discusses the different ways time shape the relationship between talk and action. Acknowledging that talk gives rise to different expectations over time, we put forward ideal types of organizational strategies for possible talk-action relationships. While we illustrate our theoretical points with examples from both corporate and political contexts, we draw especially on the field of corporate social responsibility (as an extreme case) where expectations of consistency between talk and actions are most explicitly pronounced.",
keywords = "Talk-action Relations, CSR, Communication, Performativity",
author = "Christensen, {Lars Th{\o}ger} and Mette Morsing and Ole Thyssen",
note = "CBS Library does not have access to the material; null ; Conference date: 12-11-2014 Through 15-11-2014",
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Talk and Action : Probing the Ideal of Consistency Between CSR Talk and CSR Practices. / Christensen, Lars Thøger; Morsing, Mette; Thyssen, Ole.

2014. Paper presented at ECREA 2014, Lissabon, Portugal.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Talk and Action

T2 - Probing the Ideal of Consistency Between CSR Talk and CSR Practices

AU - Christensen, Lars Thøger

AU - Morsing, Mette

AU - Thyssen, Ole

N1 - CBS Library does not have access to the material

PY - 2014/11

Y1 - 2014/11

N2 - The aim of this paper is to analyze the relationship between organizational talk and action, focusing in particular on the temporal dimension of this relationship, that is, the potential of organizational talk to become action over time. Emphasizing the performative and pragmatic dimensions of organizational talk and their associated activities, the paper discusses the different ways time shape the relationship between talk and action. Acknowledging that talk gives rise to different expectations over time, we put forward ideal types of organizational strategies for possible talk-action relationships. While we illustrate our theoretical points with examples from both corporate and political contexts, we draw especially on the field of corporate social responsibility (as an extreme case) where expectations of consistency between talk and actions are most explicitly pronounced.

AB - The aim of this paper is to analyze the relationship between organizational talk and action, focusing in particular on the temporal dimension of this relationship, that is, the potential of organizational talk to become action over time. Emphasizing the performative and pragmatic dimensions of organizational talk and their associated activities, the paper discusses the different ways time shape the relationship between talk and action. Acknowledging that talk gives rise to different expectations over time, we put forward ideal types of organizational strategies for possible talk-action relationships. While we illustrate our theoretical points with examples from both corporate and political contexts, we draw especially on the field of corporate social responsibility (as an extreme case) where expectations of consistency between talk and actions are most explicitly pronounced.

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KW - CSR

KW - Communication

KW - Performativity

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