Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios  Diamantopoulos; Bodo B. Schlegelmilch; Georgios Halkias

doi:10.4337/9781803929842

Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias

Department of Marketing

Research output: Book/Report › Book › Research › peer-review

Abstract

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.

Original language	English

Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Number of pages	319
ISBN (Print)	9781803929835, 9781803929859
ISBN (Electronic)	9781803929842
DOIs	https://doi.org/10.4337/9781803929842
Publication status	Published - 2023

Keywords

Data analysis
Quantitative methods
Statistical inference
Applied statistics
Multivariate data analysis
Data analytics

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Cite this

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KW - Multivariate data analysis

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KW - Multivariate data analysis

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