Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Research output: Book/Report › Book › Research › peer-review

Original language	English

Handle.net

@book{0326ec70951411dd9e9b000ea68e967b,

title = "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding",

keywords = "Branding, virksomhedskultur, virksomhedens image",

author = "Hatch, {Mary Jo} and Majken Schultz",

note = "Published in Danish (2009), Korean (2010), Spanish (2010) and Turkish (2011)",

year = "2008",

language = "English",

isbn = "9780787998301",

publisher = "Jossey-Bass",

address = "United States",

}

TY - BOOK

T1 - Taking Brand Initiative

T2 - How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

AU - Hatch, Mary Jo

AU - Schultz, Majken

N1 - Published in Danish (2009), Korean (2010), Spanish (2010) and Turkish (2011)

PY - 2008

Y1 - 2008

KW - Branding

KW - virksomhedskultur

KW - virksomhedens image

M3 - Book

SN - 9780787998301

BT - Taking Brand Initiative

PB - Jossey-Bass

CY - San Francisco

ER -