Sustainability in Last-mile Delivery: A Mixed Method Approach Investigating the Value (Co-) Creating Relationships between Stakeholders

Sebastian Knöchel, Britta Gammelgaard

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Abstract

The purpose of this investigation is to develop a theoretical approach for a better understanding of the different rationalities of stakeholders in urban freight, in particular in last-mile delivery. By the application of the marketing concept value (co-) creation (Vargo & Lusch, 2004), this paper tries to develop a framework for understanding the value creating relationships between the concerned stakeholders and to identify the created values in the interface between the different stakeholders. Our supposition is that clarification of values created by individual stakeholders as well as the system as a whole will increase the emphasis on sustainable last-mile delivery solutions.
Original languageEnglish
Title of host publication15th World Conference on Transport Research 2019
Number of pages14
Publication date2019
Publication statusPublished - 2019
Event15th World Conference on Transport Research. WCTR 2019 - Indian Institute of Technology Bombay, Mumbai, India
Duration: 26 May 201931 May 2019
Conference number: 15
http://www.wctrs-conference.com/

Conference

Conference15th World Conference on Transport Research. WCTR 2019
Number15
LocationIndian Institute of Technology Bombay
CountryIndia
CityMumbai
Period26/05/201931/05/2019
Internet address

Keywords

  • Last-mile delivery
  • Value (co-) creation
  • E-commerce
  • Sustainability

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