Abstract
The purpose of this investigation is to develop a theoretical approach for a better understanding of the different rationalities of stakeholders in urban freight, in particular in last-mile delivery. By the application of the marketing concept value (co-) creation (Vargo & Lusch, 2004), this paper tries to develop a framework for understanding the value creating relationships between the concerned stakeholders and to identify the created values in the interface between the different stakeholders. Our supposition is that clarification of values created by individual stakeholders as well as the system as a whole will increase the emphasis on sustainable last-mile delivery solutions.
| Original language | English |
|---|---|
| Title of host publication | 15th World Conference on Transport Research 2019 |
| Number of pages | 14 |
| Publication date | 2019 |
| Publication status | Published - 2019 |
| Event | 15th World Conference on Transport Research. WCTR 2019 - Indian Institute of Technology Bombay, Mumbai, India Duration: 26 May 2019 → 31 May 2019 Conference number: 15 http://www.wctrs-conference.com/ |
Conference
| Conference | 15th World Conference on Transport Research. WCTR 2019 |
|---|---|
| Number | 15 |
| Location | Indian Institute of Technology Bombay |
| Country/Territory | India |
| City | Mumbai |
| Period | 26/05/2019 → 31/05/2019 |
| Internet address |
Keywords
- Last-mile delivery
- Value (co-) creation
- E-commerce
- Sustainability