TY - JOUR
T1 - Sustainability in Business
T2 - Understanding Meanings, Triggers and Enablers
AU - Tollin, Karin
AU - Vej, Jesper
PY - 2012/12
Y1 - 2012/12
N2 - How do companies integrate sustainability into their strategy and practices, and what factors explain their approach? In this paper a typology of sustainability strategies is presented as well as a conceptual framework relating sustainability at the company level to the functional level of marketing. The central contribution of the typology is a strategic and managerial view on sustainability. Furthermore, the typology shows that sustainability in business is enacted from different areas of competences and fields in the literature (e.g. supply chain management, corporate branding, value creation, product innovation and business model innovation). The empirical basis for the typology is an exploratory study of managers' mindsets about sustainability as strategy. Ten top managers involved with integrating sustainability within their companies have been interviewed. In order to reveal managers' mindsets, a framework addressing sustainability from four organisational learning schools was designed and followed
AB - How do companies integrate sustainability into their strategy and practices, and what factors explain their approach? In this paper a typology of sustainability strategies is presented as well as a conceptual framework relating sustainability at the company level to the functional level of marketing. The central contribution of the typology is a strategic and managerial view on sustainability. Furthermore, the typology shows that sustainability in business is enacted from different areas of competences and fields in the literature (e.g. supply chain management, corporate branding, value creation, product innovation and business model innovation). The empirical basis for the typology is an exploratory study of managers' mindsets about sustainability as strategy. Ten top managers involved with integrating sustainability within their companies have been interviewed. In order to reveal managers' mindsets, a framework addressing sustainability from four organisational learning schools was designed and followed
KW - Sustainability
KW - Managers' mindsets
KW - Corporate strategy
KW - Marketing management
U2 - 10.1080/0965254X.2012.711347
DO - 10.1080/0965254X.2012.711347
M3 - Journal article
SN - 0965-254X
VL - 20
SP - 625
EP - 641
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
IS - 7
ER -