Survey Results on Fashion Consumption and Sustainability among Young Swedes

    Research output: Book/ReportReportResearch

    Abstract

    Sustainable choices and behaviours are becoming ever more important in our daily lives in all consumption domains. This report focuses specifically on the consumption of textile fashion of young Swedish consumers. The purpose of this report is twofold: a) To describe current fashion consumption of young consumers and sustainability related attitudes and knowledge and b) to compare attitudes, knowledge and behaviour between consumers with different levels of awareness and commitment towards sustainability. The survey was conducted among 1,175 young Swedish consumers (aged 16-30) in 2012. The average age of respondents is 23.5 years, with 48.7% females and 51.3% males. The report focuses on three consumption phases: purchase (including pre-purchase), use & maintenance and discarding.
    Sustainable choices and behaviours are becoming ever more important in our daily lives in all consumption domains. This report focuses specifically on the consumption of textile fashion of young Swedish consumers. The purpose of this report is twofold: a) To describe current fashion consumption of young consumers and sustainability related attitudes and knowledge and b) to compare attitudes, knowledge and behaviour between consumers with different levels of awareness and commitment towards sustainability. The survey was conducted among 1,175 young Swedish consumers (aged 16-30) in 2012. The average age of respondents is 23.5 years, with 48.7% females and 51.3% males. The report focuses on three consumption phases: purchase (including pre-purchase), use & maintenance and discarding.
    LanguageEnglish
    Place of PublicationStockholm
    PublisherMistra Future Fashion
    Number of pages82
    StatePublished - 12 Dec 2013

    Bibliographical note

    Mistra Project 7: Sustainable Consumption and Consumer Behavior

    Cite this

    @book{fb5a85722b534fa981853f1fd9ef65ff,
    title = "Survey Results on Fashion Consumption and Sustainability among Young Swedes",
    abstract = "Sustainable choices and behaviours are becoming ever more important in our daily lives in all consumption domains. This report focuses specifically on the consumption of textile fashion of young Swedish consumers. The purpose of this report is twofold: a) To describe current fashion consumption of young consumers and sustainability related attitudes and knowledge and b) to compare attitudes, knowledge and behaviour between consumers with different levels of awareness and commitment towards sustainability. The survey was conducted among 1,175 young Swedish consumers (aged 16-30) in 2012. The average age of respondents is 23.5 years, with 48.7{\%} females and 51.3{\%} males. The report focuses on three consumption phases: purchase (including pre-purchase), use & maintenance and discarding.",
    author = "Wencke Gwozdz and Sarah Netter and Thordis Bjartmarz and Reisch, {Lucia A.}",
    note = "Mistra Project 7: Sustainable Consumption and Consumer Behavior",
    year = "2013",
    month = "12",
    day = "12",
    language = "English",
    publisher = "Mistra Future Fashion",
    address = "Sweden",

    }

    Survey Results on Fashion Consumption and Sustainability among Young Swedes. / Gwozdz, Wencke; Netter, Sarah; Bjartmarz, Thordis; Reisch, Lucia A.

    Stockholm : Mistra Future Fashion, 2013. 82 p.

    Research output: Book/ReportReportResearch

    TY - RPRT

    T1 - Survey Results on Fashion Consumption and Sustainability among Young Swedes

    AU - Gwozdz,Wencke

    AU - Netter,Sarah

    AU - Bjartmarz,Thordis

    AU - Reisch,Lucia A.

    N1 - Mistra Project 7: Sustainable Consumption and Consumer Behavior

    PY - 2013/12/12

    Y1 - 2013/12/12

    N2 - Sustainable choices and behaviours are becoming ever more important in our daily lives in all consumption domains. This report focuses specifically on the consumption of textile fashion of young Swedish consumers. The purpose of this report is twofold: a) To describe current fashion consumption of young consumers and sustainability related attitudes and knowledge and b) to compare attitudes, knowledge and behaviour between consumers with different levels of awareness and commitment towards sustainability. The survey was conducted among 1,175 young Swedish consumers (aged 16-30) in 2012. The average age of respondents is 23.5 years, with 48.7% females and 51.3% males. The report focuses on three consumption phases: purchase (including pre-purchase), use & maintenance and discarding.

    AB - Sustainable choices and behaviours are becoming ever more important in our daily lives in all consumption domains. This report focuses specifically on the consumption of textile fashion of young Swedish consumers. The purpose of this report is twofold: a) To describe current fashion consumption of young consumers and sustainability related attitudes and knowledge and b) to compare attitudes, knowledge and behaviour between consumers with different levels of awareness and commitment towards sustainability. The survey was conducted among 1,175 young Swedish consumers (aged 16-30) in 2012. The average age of respondents is 23.5 years, with 48.7% females and 51.3% males. The report focuses on three consumption phases: purchase (including pre-purchase), use & maintenance and discarding.

    M3 - Report

    BT - Survey Results on Fashion Consumption and Sustainability among Young Swedes

    PB - Mistra Future Fashion

    CY - Stockholm

    ER -