Supply Chain Management: The Integration of Logistics in Marketing

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	30
Issue number	2
Pages (from-to)	183-198
Number of pages	16
ISSN	0019-8501
Publication status	Published - 2001

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@article{8b7af0c0c02311db9769000ea68e967b,

title = "Supply Chain Management: The Integration of Logistics in Marketing",

keywords = "Supply chain management, Efficient customer response, Markedsf{\o}ring, Logistik",

author = "Ursula Alvarado and Herbert Kotzab",

year = "2001",

language = "English",

volume = "30",

pages = "183--198",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Supply Chain Management

T2 - The Integration of Logistics in Marketing

AU - Alvarado, Ursula

AU - Kotzab, Herbert

PY - 2001

Y1 - 2001

KW - Supply chain management

KW - Efficient customer response

KW - Markedsføring

KW - Logistik

M3 - Journal article

SN - 0019-8501

VL - 30

SP - 183

EP - 198

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 2

ER -