Supply Chain Management: The Integration of Logistics in Marketing

Ursula Alvarado, Herbert Kotzab

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume30
Issue number2
Pages (from-to)183-198
Number of pages16
ISSN0019-8501
Publication statusPublished - 2001

Cite this

Alvarado, Ursula ; Kotzab, Herbert. / Supply Chain Management : The Integration of Logistics in Marketing. In: Industrial Marketing Management. 2001 ; Vol. 30, No. 2. pp. 183-198.
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title = "Supply Chain Management: The Integration of Logistics in Marketing",
keywords = "Supply chain management, Efficient customer response, Markedsf{\o}ring, Logistik",
author = "Ursula Alvarado and Herbert Kotzab",
year = "2001",
language = "English",
volume = "30",
pages = "183--198",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "2",

}

Supply Chain Management : The Integration of Logistics in Marketing. / Alvarado, Ursula; Kotzab, Herbert.

In: Industrial Marketing Management, Vol. 30, No. 2, 2001, p. 183-198.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Supply Chain Management

T2 - The Integration of Logistics in Marketing

AU - Alvarado, Ursula

AU - Kotzab, Herbert

PY - 2001

Y1 - 2001

KW - Supply chain management

KW - Efficient customer response

KW - Markedsføring

KW - Logistik

M3 - Journal article

VL - 30

SP - 183

EP - 198

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 2

ER -