Supplemental Innovation Strategies on Digital Game Platforms

Cao Fang, Teng Ma, Mengyao Fu, Eric T.K. Lim, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


With the advent of the digital age, developers can continuously supplement products with innovative content after their original release. Such supplemental innovation is vital to the sustained growth of digital products, especially in the context of digital games. However, there is a paucity of studies that have scrutinized the impact of supplemental innovation strategy on product performance. To bridge this knowledge gap, we advance the novel concept of supplemental innovation and elaborated on its impact on digital game platforms. We attempt to elucidate the effects of varying aspects of supplemental innovation releasing strategies (e.g., pricing, distribution, and attribute packaging) on game performance. In so doing, insights from this study contribute theoretically to the derivation of an optimal strategy for releasing supplemental innovations by game companies.
Original languageEnglish
Title of host publicationPACIS 2022 Proceedings
Number of pages9
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2022
Article number233
Publication statusPublished - 2022
EventThe 26th Pacific Asia Conference on Information Systems. PACIS 2022 - Virtual, WWW
Duration: 5 Jul 20229 Jul 2022
Conference number: 26


ConferenceThe 26th Pacific Asia Conference on Information Systems. PACIS 2022
Internet address


  • Digital game
  • Supplemental innovation
  • Downloadable content
  • Releasing strategy

Cite this