Social networking platforms in China provide a hugely interesting and relevant source for understanding dynamics of online discussions in a unique socio-cultural and institutional environment. This paper investigates the evolution of patterns of similar-minded and different-minded interactions over time on an online discussion platform. We analyse the content and reply networks of 18,000+ messages on four highly debated topics on the Chinese BBS platform Tianya in 2011. Findings illustrate the opinion distribution of the message networks, providing nuanced evidence to the phenomenon of group polarization. The study aims at providing background for future investigation on independent variables of the observed phenomena, and on a focus on increasingly popular social media platforms in China.
|Title of host publication||Proceedings of The International Workshop of Information Technology and Internet Finance, Chengdu, China 25 June 2014|
|Editors||Karl Reiner Lang, Hong Sheng|
|Number of pages||13|
|Place of Publication||Chengdu|
|Publisher||Southwestern University of Finance and Economics [Chengdu, Sichuan]|
|Publication status||Published - 2014|
|Event||The 18th Pacific Asia Conference on Information Systems. PACIS 2014 - Southwestern University of Finance and Economics (SWUFE), Chengdu, China|
Duration: 24 Jun 2014 → 28 Jun 2014
Conference number: 18
|Conference||The 18th Pacific Asia Conference on Information Systems. PACIS 2014|
|Location||Southwestern University of Finance and Economics (SWUFE)|
|Period||24/06/2014 → 28/06/2014|
Yang, Y., & Medaglia, R. (2014). Structural Changes in Online Discussion Networks: Evidence From a Case in China. In K. R. Lang, & H. Sheng (Eds.), Proceedings of The International Workshop of Information Technology and Internet Finance, Chengdu, China 25 June 2014 Chengdu: Southwestern University of Finance and Economics [Chengdu, Sichuan].