| Original language | English |
|---|---|
| Title of host publication | Marketing in Dynamic Environments : Contemporary Research Advances |
| Editors | Cleopatra Veloutsou, Nicolas Papadopoulos |
| Number of pages | 14 |
| Publisher | The Athens Institute for Education and Research |
| Publication date | 2008 |
| Pages | 327-340 |
| ISBN (Print) | 978-960-6672-30-9 |
| Publication status | Published - 2008 |
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