Stratifying the Develoment of Product Platforms

Requirements for Resources, Organization, and Management Styles

Martin Sköld, Christer Karlsson

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The prior research on product platforms has added to our knowledge from a strategic, technological, and organizational point of view. However, the existing literature, while exploring the platform concept, considers the actual development of platforms from a rather general perspective although companies develop platforms for different aims, purposes, and product scopes. Following on from this, the requirements for platform development resources, the ways of organizing platform development, and the implications for management styles have not been explored and are presumably varying. To start elaborating on this, the research behind this article uses a clinical research approach in seven platform development cases from eight years' longitudinal research in three global manufacturing automotive original equipment manufacturers. Platform development is here defined and treated as development with the aim of creating a foundation, the platform, for the subsequent development of derivative products. The analysis of the development of platform in different strategic situations and with different purposes demonstrates how combinations of changes in components and/or architecture represent a key differentiator. An important result is the advancement of the platform perspective from an architecture with a set of components to a classification of four platform development variants based on alternative changes in architecture and/or components. Each type has different complexities and characteristics influencing the project length, requirements for platform development resources, principles for organizing, and implications for management styles.
Original languageEnglish
JournalJournal of Product Innovation Management
Volume30
Issue numberSupplement S1
Pages (from-to)62-76
ISSN0737-6782
DOIs
Publication statusPublished - Dec 2013

Cite this

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title = "Stratifying the Develoment of Product Platforms: Requirements for Resources, Organization, and Management Styles",
abstract = "The prior research on product platforms has added to our knowledge from a strategic, technological, and organizational point of view. However, the existing literature, while exploring the platform concept, considers the actual development of platforms from a rather general perspective although companies develop platforms for different aims, purposes, and product scopes. Following on from this, the requirements for platform development resources, the ways of organizing platform development, and the implications for management styles have not been explored and are presumably varying. To start elaborating on this, the research behind this article uses a clinical research approach in seven platform development cases from eight years' longitudinal research in three global manufacturing automotive original equipment manufacturers. Platform development is here defined and treated as development with the aim of creating a foundation, the platform, for the subsequent development of derivative products. The analysis of the development of platform in different strategic situations and with different purposes demonstrates how combinations of changes in components and/or architecture represent a key differentiator. An important result is the advancement of the platform perspective from an architecture with a set of components to a classification of four platform development variants based on alternative changes in architecture and/or components. Each type has different complexities and characteristics influencing the project length, requirements for platform development resources, principles for organizing, and implications for management styles.",
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Stratifying the Develoment of Product Platforms : Requirements for Resources, Organization, and Management Styles. / Sköld, Martin; Karlsson, Christer.

In: Journal of Product Innovation Management, Vol. 30, No. Supplement S1, 12.2013, p. 62-76.

Research output: Contribution to journalJournal articleResearchpeer-review

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AB - The prior research on product platforms has added to our knowledge from a strategic, technological, and organizational point of view. However, the existing literature, while exploring the platform concept, considers the actual development of platforms from a rather general perspective although companies develop platforms for different aims, purposes, and product scopes. Following on from this, the requirements for platform development resources, the ways of organizing platform development, and the implications for management styles have not been explored and are presumably varying. To start elaborating on this, the research behind this article uses a clinical research approach in seven platform development cases from eight years' longitudinal research in three global manufacturing automotive original equipment manufacturers. Platform development is here defined and treated as development with the aim of creating a foundation, the platform, for the subsequent development of derivative products. The analysis of the development of platform in different strategic situations and with different purposes demonstrates how combinations of changes in components and/or architecture represent a key differentiator. An important result is the advancement of the platform perspective from an architecture with a set of components to a classification of four platform development variants based on alternative changes in architecture and/or components. Each type has different complexities and characteristics influencing the project length, requirements for platform development resources, principles for organizing, and implications for management styles.

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