Strategizing in the Digital World

Aligning Business Model, Brand and Technology

Martin Kornberger, Yvonne Lee

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationRisk Assessment and Management in Pervasive Computing : Operational, Legal, Ethical and Financial Perspectives
EditorsVaruna Godara
PublisherIdea Group Publishing
Publication date2010
ISBN (Print)9781605662206, 1605662208
Publication statusPublished - 2010

Cite this

Kornberger, M., & Lee, Y. (2010). Strategizing in the Digital World: Aligning Business Model, Brand and Technology. In V. Godara (Ed.), Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives Idea Group Publishing.
Kornberger, Martin ; Lee, Yvonne. / Strategizing in the Digital World : Aligning Business Model, Brand and Technology. Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives. editor / Varuna Godara. Idea Group Publishing, 2010.
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Kornberger, M & Lee, Y 2010, Strategizing in the Digital World: Aligning Business Model, Brand and Technology. in V Godara (ed.), Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives. Idea Group Publishing.

Strategizing in the Digital World : Aligning Business Model, Brand and Technology. / Kornberger, Martin; Lee, Yvonne.

Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives. ed. / Varuna Godara. Idea Group Publishing, 2010.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Strategizing in the Digital World

T2 - Aligning Business Model, Brand and Technology

AU - Kornberger, Martin

AU - Lee, Yvonne

PY - 2010

Y1 - 2010

M3 - Book chapter

SN - 9781605662206

SN - 1605662208

BT - Risk Assessment and Management in Pervasive Computing

A2 - Godara, Varuna

PB - Idea Group Publishing

ER -

Kornberger M, Lee Y. Strategizing in the Digital World: Aligning Business Model, Brand and Technology. In Godara V, editor, Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives. Idea Group Publishing. 2010