Strategizing in the Digital World: Aligning Business Model, Brand and Technology

Martin Kornberger, Yvonne Lee

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Risk Assessment and Management in Pervasive Computing : Operational, Legal, Ethical and Financial Perspectives
Editors	Varuna Godara
Publisher	Idea Group Publishing
Publication date	2010
ISBN (Print)	9781605662206, 1605662208
Publication status	Published - 2010

Handle.net

@inbook{731737800f3c11dfa6eb000ea68e967b,

title = "Strategizing in the Digital World: Aligning Business Model, Brand and Technology",

author = "Martin Kornberger and Yvonne Lee",

year = "2010",

language = "English",

isbn = "9781605662206",

editor = "Varuna Godara",

booktitle = "Risk Assessment and Management in Pervasive Computing",

publisher = "Idea Group Publishing",

address = "United States",

}

Strategizing in the Digital World: Aligning Business Model, Brand and Technology. / Kornberger, Martin; Lee, Yvonne.
Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives. ed. / Varuna Godara. Idea Group Publishing, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review