Strategizing in the Digital World: Aligning Business Model, Brand and Technology

Martin Kornberger, Yvonne Lee

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationRisk Assessment and Management in Pervasive Computing : Operational, Legal, Ethical and Financial Perspectives
EditorsVaruna Godara
PublisherIdea Group Publishing
Publication date2010
ISBN (Print)9781605662206, 1605662208
Publication statusPublished - 2010

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