Strategizing in the Digital World: Aligning Business Model, Brand and Technology

Martin Kornberger, Yvonne Lee

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationRisk Assessment and Management in Pervasive Computing : Operational, Legal, Ethical and Financial Perspectives
EditorsVaruna Godara
PublisherIdea Group Publishing
Publication date2010
ISBN (Print)9781605662206, 1605662208
Publication statusPublished - 2010

Cite this

Kornberger, M., & Lee, Y. (2010). Strategizing in the Digital World: Aligning Business Model, Brand and Technology. In V. Godara (Ed.), Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives Idea Group Publishing.