Strategies for Distinctive Brands

Judith Lynne Zaichkowsky

Research output: Contribution to journal › Journal article › Research › peer-review

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@article{df54408aac504384b4ea3fa12a67bd70,

title = "Strategies for Distinctive Brands",

author = "Zaichkowsky, {Judith Lynne}",

year = "2010",

doi = "10.1057/bm.2010.12",

language = "English",

volume = "17",

pages = "548--560",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "8",

}