Strategies for Distinctive Brands

Judith Lynne Zaichkowsky

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Brand Management
Volume17
Issue number8
Pages (from-to)548-560
Number of pages13
ISSN1350-231X
DOIs
Publication statusPublished - 2010

Cite this

Zaichkowsky, Judith Lynne. / Strategies for Distinctive Brands. In: Journal of Brand Management. 2010 ; Vol. 17, No. 8. pp. 548-560.
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title = "Strategies for Distinctive Brands",
author = "Zaichkowsky, {Judith Lynne}",
year = "2010",
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language = "English",
volume = "17",
pages = "548--560",
journal = "Journal of Brand Management",
issn = "1350-231X",
publisher = "Palgrave Macmillan Ltd.",
number = "8",

}

Strategies for Distinctive Brands. / Zaichkowsky, Judith Lynne.

In: Journal of Brand Management, Vol. 17, No. 8, 2010, p. 548-560.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Strategies for Distinctive Brands

AU - Zaichkowsky, Judith Lynne

PY - 2010

Y1 - 2010

U2 - 10.1057/bm.2010.12

DO - 10.1057/bm.2010.12

M3 - Journal article

VL - 17

SP - 548

EP - 560

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

IS - 8

ER -