Strategies and Relating Processes in Business Relationships

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date14 Mar 2013
Number of pages8
Publication statusPublished - 14 Mar 2013
EventThe 2013 International B2B Research Workshop : B2B Research Across the Global Enterprise - São Paulo, Brazil
Duration: 14 Mar 201316 Mar 2013
http://www.marketingpower.com/Community/ARC/Pages/Connections/SIGs/Interorganizational/default.aspx

Workshop

WorkshopThe 2013 International B2B Research Workshop
CountryBrazil
CitySão Paulo
Period14/03/201316/03/2013
Internet address

Bibliographical note

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Cite this

Geersbro, J., & Ritter, T. (2013). Strategies and Relating Processes in Business Relationships. Paper presented at The 2013 International B2B Research Workshop , São Paulo, Brazil.