Strategic relationship marketing

Søren Hougaard-Hansen, Mogens Bjerre

Research output: Book/Report › Book › Research

Original language	English

Handle.net

@book{12e41f10c02311db9769000ea68e967b,

title = "Strategic relationship marketing",

keywords = "Kunderelationer, Kundeloyalitet, Strategisk markedsf{\o}ring, L{\ae}reb{\o}ger, Relationsmarkedsf{\o}ring, buyer-seller relations",

author = "S{\o}ren Hougaard-Hansen and Mogens Bjerre",

note = "Opstilling: 658.901 hou L{\o}be nr.: 024751",

year = "2002",

language = "English",

isbn = "8759308400",

publisher = "Samfundslitteratur",

address = "Denmark",

}

TY - BOOK

T1 - Strategic relationship marketing

AU - Hougaard-Hansen, Søren

AU - Bjerre, Mogens

N1 - Opstilling: 658.901 hou Løbe nr.: 024751

PY - 2002

Y1 - 2002

KW - Kunderelationer

KW - Kundeloyalitet

KW - Strategisk markedsføring

KW - Lærebøger

KW - Relationsmarkedsføring

KW - buyer-seller relations

M3 - Book

SN - 8759308400

BT - Strategic relationship marketing

PB - Samfundslitteratur

CY - Frederiksberg

ER -