Strategic relationship marketing

Søren Hougaard-Hansen, Mogens Bjerre

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Number of pages371
ISBN (Print)8759308400
Publication statusPublished - 2002

Cite this

Hougaard-Hansen, S., & Bjerre, M. (2002). Strategic relationship marketing. Frederiksberg: Samfundslitteratur.
Hougaard-Hansen, Søren ; Bjerre, Mogens. / Strategic relationship marketing. Frederiksberg : Samfundslitteratur, 2002. 371 p.
@book{12e41f10c02311db9769000ea68e967b,
title = "Strategic relationship marketing",
keywords = "Kunderelationer, Kundeloyalitet, Strategisk markedsf{\o}ring, L{\ae}reb{\o}ger, Relationsmarkedsf{\o}ring, buyer-seller relations",
author = "S{\o}ren Hougaard-Hansen and Mogens Bjerre",
note = "Opstilling: 658.901 hou L{\o}be nr.: 024751",
year = "2002",
language = "English",
isbn = "8759308400",
publisher = "Samfundslitteratur",
address = "Denmark",

}

Hougaard-Hansen, S & Bjerre, M 2002, Strategic relationship marketing. Samfundslitteratur, Frederiksberg.

Strategic relationship marketing. / Hougaard-Hansen, Søren; Bjerre, Mogens.

Frederiksberg : Samfundslitteratur, 2002. 371 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Strategic relationship marketing

AU - Hougaard-Hansen, Søren

AU - Bjerre, Mogens

N1 - Opstilling: 658.901 hou Løbe nr.: 024751

PY - 2002

Y1 - 2002

KW - Kunderelationer

KW - Kundeloyalitet

KW - Strategisk markedsføring

KW - Lærebøger

KW - Relationsmarkedsføring

KW - buyer-seller relations

M3 - Book

SN - 8759308400

BT - Strategic relationship marketing

PB - Samfundslitteratur

CY - Frederiksberg

ER -

Hougaard-Hansen S, Bjerre M. Strategic relationship marketing. Frederiksberg: Samfundslitteratur, 2002. 371 p.