Strategic Orientations of Internationalizing Firms: A Comparative Analysis of Firms Operating in Technology Intensive and Common Goods Industries

Torben J. Andersen, Mahesh P. Joshi

    Research output: Working paperResearch

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    The strategic orientations of global integration and local responsiveness (the I-R framework) continue to dominate analyses of internationalization strategies and identify the basic strategy typologies of multinational enterprise. Much effort has been devoted to verify the generic strategies established within the original I-R framework but few studies have investigated their implied performance effects. In conformity with the foundations of the I-R framework we characterize the strategic orientations by their implied corporate decision structures and strategy processes and analyze their performance associations in two distinct industrial environments. The evidence from this analysis contradicts predictions in the conventional I-R framework. We explain this conundrum from a resource-based perspective as firms operating in technology intensive environments outperform when they have access to diverse multinational resources whereas firms in common goods businesses gain economies from global product standards.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherCenter for Strategic Management and Globalization
    Number of pages45
    ISBN (Print)9788791815249
    Publication statusPublished - Mar 2008
    SeriesSMG Working Paper

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