Strategic market creation: A new perspective on marketing and innovation management

Karin Tollin (Editor), Antonella Carù (Editor)

Research output: Book/ReportAnthologyResearchpeer-review

Original languageEnglish
Place of PublicationHoboken, NJ
PublisherWiley
Number of pages439
ISBN (Print)9780470725092
Publication statusPublished - 2008

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