| Original language | English |
|---|
| Place of Publication | Oxford |
|---|---|
| Publisher | Oxford University Press |
| Edition | 4. |
| Number of pages | 368 |
| ISBN (Print) | 9780198797807 |
| Publication status | Published - 2018 |
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Strategic Brand Management
- Richard Rosenbaum- Elliott
- , Larry Percy
- , Simon Pervan
- Swinburne University of Technology
- University of Bath
Research output: Book/Report › Book › Education