Strategic Brand Management

Richard Rosenbaum- Elliott, Larry Percy, Simon Pervan

Research output: Book/ReportBookEducation

Original languageEnglish
Place of PublicationOxford
PublisherOxford University Press
Edition4.
Number of pages368
ISBN (Print)9780198797807
Publication statusPublished - 2018

Cite this

Rosenbaum- Elliott, R., Percy, L., & Pervan, S. (2018). Strategic Brand Management. (4. ed.) Oxford: Oxford University Press.