Strategic Brand Management

Richard Rosenbaum- Elliott, Larry Percy, Simon Pervan

Research output: Book/ReportBookEducation

Original languageEnglish
Place of PublicationOxford
PublisherOxford University Press
Edition3.
Number of pages334
ISBN (Print)9780198704201
Publication statusPublished - 2015

Cite this

Rosenbaum- Elliott, R., Percy, L., & Pervan, S. (2015). Strategic Brand Management. (3. ed.) Oxford: Oxford University Press.
Rosenbaum- Elliott, Richard ; Percy, Larry ; Pervan, Simon. / Strategic Brand Management. 3. ed. Oxford : Oxford University Press, 2015. 334 p.
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Rosenbaum- Elliott, R, Percy, L & Pervan, S 2015, Strategic Brand Management. 3. edn, Oxford University Press, Oxford.

Strategic Brand Management. / Rosenbaum- Elliott, Richard; Percy, Larry; Pervan, Simon.

3. ed. Oxford : Oxford University Press, 2015. 334 p.

Research output: Book/ReportBookEducation

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Rosenbaum- Elliott R, Percy L, Pervan S. Strategic Brand Management. 3. ed. Oxford: Oxford University Press, 2015. 334 p.