| Original language | English |
|---|
| Place of Publication | Oxford |
|---|---|
| Publisher | Oxford University Press |
| Edition | 3. |
| Number of pages | 334 |
| ISBN (Print) | 9780198704201 |
| Publication status | Published - 2015 |
Strategic Brand Management
Richard Rosenbaum- Elliott, Larry Percy, Simon Pervan
Research output: Book/Report › Book › Education