Strategic Aspirations

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Abstract

Strategic aspirations are public announcements designed to inspire, motivate, and create expectations about the future. Vision statements or value declarations are examples of such talk, through which organizations announce their ideal selves and declare what they (intend to) do. While aspirations are often encouraged by social norms, regulations, and institutions—for example, institutionalized standards for corporate social responsibility (CSR) reporting—they live through local articulations and enactments that allow organizations to discover who they are and who they might become. Strategic aspirations, in other words, have exploratory and inspirational potential—two features that are highly essential in complex areas such as sustainability and CSR. This entry takes a communicative focus on strategic aspirations, highlighting the value of aspirational talk, understood as ideals and intentions that current organizational practices cannot yet live up to.
Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
Place of PublicationThousand Oaks, CA
PublisherSAGE Publications
Publication date2016
Pages818-821
ISBN (Print)9781483376516
ISBN (Electronic)9781483376493
DOIs
Publication statusPublished - 2016

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