Strategic affiliate marketing

Simon Goldschmidt, Sven Junghagen, Uri Harris

Research output: Book/ReportBookResearch

Abstract

In this guide for both practitioners and academics on how to approach affiliate marketing, the authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.
Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Number of pages176
ISBN (Print)1843763907
Publication statusPublished - 2003

Cite this

Goldschmidt, S., Junghagen, S., & Harris, U. (2003). Strategic affiliate marketing. Edward Elgar Publishing.