| Original language | English |
|---|
| Place of Publication | Oxford |
|---|---|
| Publisher | Oxford University Press |
| Edition | 5. |
| Number of pages | 456 |
| ISBN (Print) | 9780198703655 |
| Publication status | Published - 2016 |
Strategic Advertising Management
Larry Percy, Richard Rosenbaum-Elliott
Research output: Book/Report › Book › Research › peer-review