Strategic Advertising Management

Larry Percy, Richard Rosenbaum- Elliott

Research output: Book/Report › Book › Research › peer-review

Original language	English

Handle.net

@book{d1f1ffe1357c4d639333574771c72be7,

title = "Strategic Advertising Management",

keywords = "Strategic planning, Market communication, Marketing communication",

author = "Larry Percy and {Rosenbaum- Elliott}, Richard",

year = "2012",

language = "English",

isbn = "9780199605583 ",

publisher = "Oxford University Press",

address = "United Kingdom",

edition = "4.",

}