Sticky Reputation: Analyzing a Ranking System

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

In contrast to most studies of reputation ranking systems, this paper discusses the constitutive aspects of such systems. It analyzes the mechanics used to construct them, thus making their procedures the object of research. Based on a study of a Danish ranking system similar to the Fortune system, the authors suggest that reputation is sticky over time in spite of shifting ranking criteria and fragile statistical methods. We show that the ongoing development of an increasingly complex measurement system paradoxically becomes ‘more of the same’ and thus creates sticky reputation for large and visible companies.
Original languageEnglish
JournalCorporate Reputation Review
Volume4
Issue number1
Pages (from-to)24-41
Number of pages18
ISSN1363-3589
DOIs
Publication statusPublished - 2001

Keywords

  • Reputation
  • Image
  • Identity
  • Brand
  • Stakeholder
  • Communications
  • Intangibles
  • Philanthropy
  • Advertising
  • Positioning
  • Corporate branding
  • E-communication

Cite this

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title = "Sticky Reputation: Analyzing a Ranking System",
abstract = "In contrast to most studies of reputation ranking systems, this paper discusses the constitutive aspects of such systems. It analyzes the mechanics used to construct them, thus making their procedures the object of research. Based on a study of a Danish ranking system similar to the Fortune system, the authors suggest that reputation is sticky over time in spite of shifting ranking criteria and fragile statistical methods. We show that the ongoing development of an increasingly complex measurement system paradoxically becomes ‘more of the same’ and thus creates sticky reputation for large and visible companies.",
keywords = "Reputation, Image, Identity, Stakeholder, Communications, Intangibles, Philanthropy, Advertising, Positioning, Corporate branding, E-communication, Reputation, Image, Identity, Brand, Stakeholder, Communications, Intangibles, Philanthropy, Advertising, Positioning, Corporate branding, E-communication",
author = "Majken Schultz and Jan Mouritsen and Gorm Gabrielsen",
year = "2001",
doi = "10.1057/palgrave.crr.1540130",
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volume = "4",
pages = "24--41",
journal = "Corporate Reputation Review",
issn = "1363-3589",
publisher = "Palgrave Macmillan Ltd.",
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}

Sticky Reputation : Analyzing a Ranking System. / Schultz, Majken; Mouritsen, Jan; Gabrielsen, Gorm.

In: Corporate Reputation Review, Vol. 4, No. 1, 2001, p. 24-41.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Sticky Reputation

T2 - Analyzing a Ranking System

AU - Schultz, Majken

AU - Mouritsen, Jan

AU - Gabrielsen, Gorm

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Y1 - 2001

N2 - In contrast to most studies of reputation ranking systems, this paper discusses the constitutive aspects of such systems. It analyzes the mechanics used to construct them, thus making their procedures the object of research. Based on a study of a Danish ranking system similar to the Fortune system, the authors suggest that reputation is sticky over time in spite of shifting ranking criteria and fragile statistical methods. We show that the ongoing development of an increasingly complex measurement system paradoxically becomes ‘more of the same’ and thus creates sticky reputation for large and visible companies.

AB - In contrast to most studies of reputation ranking systems, this paper discusses the constitutive aspects of such systems. It analyzes the mechanics used to construct them, thus making their procedures the object of research. Based on a study of a Danish ranking system similar to the Fortune system, the authors suggest that reputation is sticky over time in spite of shifting ranking criteria and fragile statistical methods. We show that the ongoing development of an increasingly complex measurement system paradoxically becomes ‘more of the same’ and thus creates sticky reputation for large and visible companies.

KW - Reputation

KW - Image

KW - Identity

KW - Stakeholder

KW - Communications

KW - Intangibles

KW - Philanthropy

KW - Advertising

KW - Positioning

KW - Corporate branding

KW - E-communication

KW - Reputation

KW - Image

KW - Identity

KW - Brand

KW - Stakeholder

KW - Communications

KW - Intangibles

KW - Philanthropy

KW - Advertising

KW - Positioning

KW - Corporate branding

KW - E-communication

U2 - 10.1057/palgrave.crr.1540130

DO - 10.1057/palgrave.crr.1540130

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JF - Corporate Reputation Review

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