Stealth Marketing: Socially responsible and ethically sound communication?

Roy Langer, Suzanne C. Beckmann

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2006
    Publication statusPublished - 2006
    EventThe 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, - Ljubljana, Slovenia
    Duration: 30 Jun 2010 → …
    Conference number: 11

    Conference

    ConferenceThe 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006,
    Number11
    CountrySlovenia
    CityLjubljana
    Period30/06/2010 → …

    Cite this

    Langer, R., & Beckmann, S. C. (2006). Stealth Marketing: Socially responsible and ethically sound communication?. Paper presented at The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, Ljubljana, Slovenia.