Stealth Marketing: Socially responsible and ethically sound communication?

Roy Langer; Suzanne C. Beckmann

Stealth Marketing: Socially responsible and ethically sound communication?

Roy Langer, Suzanne C. Beckmann

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Publication status	Published - 2006
Event	The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, - Ljubljana, Slovenia Duration: 30 Jun 2010 → … Conference number: 11

Conference

Conference	The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006,
Number	11
Country/Territory	Slovenia
City	Ljubljana
Period	30/06/2010 → …

Handle.net

Persistent link

Cite this

@conference{c6560b40f8ad11db9160000ea68e967b,

title = "Stealth Marketing: Socially responsible and ethically sound communication?",

keywords = "Markedskommunikation, Markedsf{\o}ring",

author = "Roy Langer and Beckmann, {Suzanne C.}",

note = "Opstilling: 658.812 lan L{\o}be nr.: 067607 Sider: 11-15; The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, ; Conference date: 30-06-2010",

year = "2006",

language = "English",

}

Stealth Marketing: Socially responsible and ethically sound communication? / Langer, Roy; Beckmann, Suzanne C.
2006. Paper presented at The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, Ljubljana, Slovenia.

Research output: Contribution to conference › Paper › Research

TY - CONF

T1 - Stealth Marketing

T2 - The 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006,

AU - Langer, Roy

AU - Beckmann, Suzanne C.

N1 - Conference code: 11

PY - 2006

Y1 - 2006

KW - Markedskommunikation

KW - Markedsføring

M3 - Paper

Y2 - 30 June 2010

ER -