STAS and other short term advertising effect measures

Flemming Hansen, Jørgen Kai Olsen

Research output: Working paper › Research

Handle.net

@techreport{1e468cd0c02311db9769000ea68e967b,

title = "STAS and other short term advertising effect measures",

keywords = "Reklamekampagner, M{\aa}ling, Reklameeffekt, STAS, ASTAS",

author = "Flemming Hansen and Olsen, {J{\o}rgen Kai}",

note = "Opstilling: 659.1 han L{\o}be nr.: 022657",

year = "2002",

language = "English",

type = "WorkingPaper",

}