STAS and other short term advertising effect measures

Flemming Hansen, Jørgen Kai Olsen

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages10
Publication statusPublished - 2002

Cite this

Hansen, F., & Olsen, J. K. (2002). STAS and other short term advertising effect measures. København.