STAS and logit modeling of advertising and promotion effects

Flemming Hansen, Lotte Yssing Hansen, Lars Grønholdt

Research output: Working paper › Research

Handle.net

@techreport{1e845920c02311db9769000ea68e967b,

title = "STAS and logit modeling of advertising and promotion effects",

keywords = "M{\aa}ling, Reklameeffekt, logit modelling, STAS",

author = "Flemming Hansen and {Yssing Hansen}, Lotte and Lars Gr{\o}nholdt",

note = "Opstilling: 659.1 han L{\o}be nr.: 022656",

year = "2002",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - STAS and logit modeling of advertising and promotion effects

AU - Hansen, Flemming

AU - Yssing Hansen, Lotte

AU - Grønholdt, Lars

N1 - Opstilling: 659.1 han Løbe nr.: 022656

PY - 2002

Y1 - 2002

KW - Måling

KW - Reklameeffekt

KW - logit modelling

KW - STAS

M3 - Working paper

BT - STAS and logit modeling of advertising and promotion effects

CY - København

ER -