Stakeholder Theory and Instrumental Stakeholder Relations: The Development of an Outcomes Approach

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Original languageEnglish
Title of host publicationPerspectives on Marketing Relations
Editors Søren Askegaard, Niels Jørgensen, Thorbjørn Knudsen
Place of PublicationKøbenhavn
PublisherKarnov Group
Publication date2002
ISBN (Print)9788761903167
Publication statusPublished - 2002
Externally publishedYes

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