Stakeholder Theory and Instrumental Stakeholder Relations: The Development of an Outcomes Approach

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationPerspectives on Marketing Relations
Editors Søren Askegaard, Niels Jørgensen, Thorbjørn Knudsen
Place of PublicationKøbenhavn
PublisherKarnov Group
Publication date2002
Pages55-81
ISBN (Print)9788761903167
Publication statusPublished - 2002
Externally publishedYes

Cite this