Original language | English |
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Title of host publication | Perspectives on Marketing Relations |
Editors | Søren Askegaard, Niels Jørgensen, Thorbjørn Knudsen |
Place of Publication | København |
Publisher | Karnov Group |
Publication date | 2002 |
Pages | 55-81 |
ISBN (Print) | 9788761903167 |
Publication status | Published - 2002 |
Externally published | Yes |
Stakeholder Theory and Instrumental Stakeholder Relations: The Development of an Outcomes Approach
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review