Abstract
The difficulties of integrating corporate sustainability in strategy and operations have been discussed for decades. Addressing the silos within and
between key stakeholder groups can be a useful start for better anchoring corporate sustainability in day-to-day business practices. Companies
that overcome internal and external silo tendencies can improve social
and environmental performance, reduce risks of greenwashing, and benefit from strengthened stakeholder relationships.
between key stakeholder groups can be a useful start for better anchoring corporate sustainability in day-to-day business practices. Companies
that overcome internal and external silo tendencies can improve social
and environmental performance, reduce risks of greenwashing, and benefit from strengthened stakeholder relationships.
| Original language | English |
|---|---|
| Journal | Journal of Sustainable Marketing |
| Volume | 5 |
| Issue number | 2 |
| Pages (from-to) | 121-129 |
| Number of pages | 9 |
| ISSN | 2766-0117 |
| DOIs |
|
| Publication status | Published - 2024 |
Bibliographical note
Published online: 23 Jul 2024.UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- Corporate sustainability
- Integration
- Stakeholder theory
- Boundaries
- Silos
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