Abstract
The difficulties of integrating corporate sustainability in strategy and operations have been discussed for decades. Addressing the silos within and
between key stakeholder groups can be a useful start for better anchoring corporate sustainability in day-to-day business practices. Companies
that overcome internal and external silo tendencies can improve social
and environmental performance, reduce risks of greenwashing, and benefit from strengthened stakeholder relationships.
between key stakeholder groups can be a useful start for better anchoring corporate sustainability in day-to-day business practices. Companies
that overcome internal and external silo tendencies can improve social
and environmental performance, reduce risks of greenwashing, and benefit from strengthened stakeholder relationships.
| Original language | English |
|---|---|
| Journal | Journal of Sustainable Marketing |
| Number of pages | 9 |
| ISSN | 2766-0117 |
| DOIs | |
| Publication status | Published - 23 Jul 2024 |
Bibliographical note
Epub ahead of print. Published online: 23 Jul 2024.Keywords
- Corporate sustainability
- Integration
- Stakeholder theory
- Boundaries
- Silos
