Stakeholder Marketing: Managing Multiple Stakeholder Relationships

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication dateJun 2010
Publication statusPublished - Jun 2010
EventThe 39th EMAC Annual Conference 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39

Conference

ConferenceThe 39th EMAC Annual Conference 2010
Number39
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period01/06/201004/06/2010

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