Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach; Oliver Koll

Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach
, Oliver Koll

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 36th EMAC, Reykjavik, Iceland : Flexible Marketing in an Unpredictable World
Editors	Halldór Örn Engilbertsson
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2007
Publication status	Published - 2007
Externally published	Yes
Event	The 36th Annual Conference of the European Marketing Academy. EMAC 2007: Flexible Marketing in an Unpredictable World - Reykjavik University, Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 Conference number: 36 http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference	The 36th Annual Conference of the European Marketing Academy. EMAC 2007
Number	36
Location	Reykjavik University
Country/Territory	Iceland
City	Reykjavik
Period	22/05/2007 → 25/05/2007
Sponsor	European Marketing Academy
Internet address	http://www.emac-online.org/r/default.asp?iId=FMLGJL

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

Bibliographical note

Published as CD-Rom.

Handle.net

Persistent link

Cite this

@inproceedings{e4227ca6aaa946fe90135e2ffc8ae449,

title = "Stakeholder Brand Reputations: What do They Have in Common?",

author = "\{von Wallpach\}, Sylvia and Oliver Koll",

note = "Published as CD-Rom. ; The 36th Annual Conference of the European Marketing Academy. EMAC 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

year = "2007",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Engilbertsson, \{Halld{\'o}r {\"O}rn \}",

booktitle = "Proceedings of the 36th EMAC, Reykjavik, Iceland",

url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

}

von Wallpach, S & Koll, O 2007, Stakeholder Brand Reputations: What do They Have in Common? in HÖ Engilbertsson (ed.), Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 36th Annual Conference of the European Marketing Academy. EMAC 2007, Reykjavik, Iceland, 22/05/2007.

Stakeholder Brand Reputations: What do They Have in Common? / von Wallpach, Sylvia; Koll, Oliver.
Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. ed. / Halldór Örn Engilbertsson. Brussels: European Marketing Academy. EMAC, 2007. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Stakeholder Brand Reputations

T2 - The 36th Annual Conference of the European Marketing Academy. EMAC 2007

AU - von Wallpach, Sylvia

AU - Koll, Oliver

N1 - Conference code: 36

PY - 2007

Y1 - 2007

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 36th EMAC, Reykjavik, Iceland

A2 - Engilbertsson, Halldór Örn

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 22 May 2007 through 25 May 2007

ER -