Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach, Oliver Koll

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th EMAC, Reykjavik, Iceland : Flexible Marketing in an Unpredictable World
EditorsHalldór Örn Engilbertsson
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2007
Publication statusPublished - 2007
Externally publishedYes
EventThe 36th EMAC Annual Conference 2007: Flexible Marketing in an Unpredictable World - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
Conference number: 36


ConferenceThe 36th EMAC Annual Conference 2007
LocationReykjavik University
SponsorEuropean Marketing Academy
Internet address
SeriesProceedings of the European Marketing Academy

Bibliographical note

Published as CD-Rom. CBS Library does not have access to the material

Cite this