Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach; Oliver Koll

Stakeholder Brand Reputations: What do They Have in Common?

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 36th EMAC, Reykjavik, Iceland : Flexible Marketing in an Unpredictable World
Editors	Halldór Örn Engilbertsson
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2007
Publication status	Published - 2007
Externally published	Yes
Event	The 36th EMAC Annual Conference 2007: Flexible Marketing in an Unpredictable World - Reykjavik University, Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 Conference number: 36 http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference	The 36th EMAC Annual Conference 2007
Number	36
Location	Reykjavik University
Country/Territory	Iceland
City	Reykjavik
Period	22/05/2007 → 25/05/2007
Sponsor	European Marketing Academy
Internet address	http://www.emac-online.org/r/default.asp?iId=FMLGJL

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

Bibliographical note

Published as CD-Rom.

Handle.net

Persistent link

Cite this

@inproceedings{e4227ca6aaa946fe90135e2ffc8ae449,

title = "Stakeholder Brand Reputations: What do They Have in Common?",

author = "{von Wallpach}, Sylvia and Oliver Koll",

note = "Published as CD-Rom. ; The 36th EMAC Annual Conference 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

year = "2007",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Engilbertsson, {Halld{\'o}r {\"O}rn }",

booktitle = "Proceedings of the 36th EMAC, Reykjavik, Iceland",

url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

}

von Wallpach, S & Koll, O 2007, Stakeholder Brand Reputations: What do They Have in Common? in HÖ Engilbertsson (ed.), Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 36th EMAC Annual Conference 2007, Reykjavik, Iceland, 22/05/2007.

Stakeholder Brand Reputations: What do They Have in Common? / von Wallpach, Sylvia; Koll, Oliver.
Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. ed. / Halldór Örn Engilbertsson. Brussels: European Marketing Academy. EMAC, 2007. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Stakeholder Brand Reputations

T2 - The 36th EMAC Annual Conference 2007

AU - von Wallpach, Sylvia

AU - Koll, Oliver

N1 - Conference code: 36

PY - 2007

Y1 - 2007

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 36th EMAC, Reykjavik, Iceland

A2 - Engilbertsson, Halldór Örn

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 22 May 2007 through 25 May 2007

ER -