Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman

Torsten Ringberg, Susan Forquer Gupta

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
EditorsKenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2004
ISBN (Print)0887573115
Publication statusPublished - 2004
Externally publishedYes
EventAMA Winter Marketing Educators' Conference 2004 - Scottsdale, AZ, United States
Duration: 6 Feb 20049 Feb 2004


ConferenceAMA Winter Marketing Educators' Conference 2004
Country/TerritoryUnited States
CityScottsdale, AZ
SeriesAMA Educators Proceedings

Cite this