@inbook{b0d26d2f7df5483093bb7b9641847691,
title = "Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman",
author = "Torsten Ringberg and Gupta, {Susan Forquer}",
note = "Presented at the AMA Educators{\textquoteright} Winter Conference under the title: {"}A Collective Mind Mapping of Semi-professional Buyers' Sub-culture: Exploring the Influence of Values on Brand Effect Among Tradesman{"}; AMA Winter Marketing Educators' Conference 2004 ; Conference date: 06-02-2004 Through 09-02-2004",
year = "2004",
language = "English",
isbn = "0887573115",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
pages = "397--398",
editor = "Bernhardt, {Kenneth L. } and Boles, {James S.} and Ellen, {Pam Scholder }",
booktitle = "2004 AMA Educators{\textquoteright} Proceedings",
address = "United States",
}