Speaking to the Shared Values of Buyers in B-2-B

Exploring Loyalty Among Tradesman

Torsten Ringberg, Susan Forquer Gupta

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
EditorsKenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2004
Pages397-398
ISBN (Print)0887573115
Publication statusPublished - 2004
Externally publishedYes
EventAMA Winter Marketing Educators' Conference 2004 - Scottsdale, AZ, United States
Duration: 6 Feb 20049 Feb 2004

Conference

ConferenceAMA Winter Marketing Educators' Conference 2004
CountryUnited States
CityScottsdale, AZ
Period06/02/200409/02/2004
SeriesAMA Summer Educators’ Proceedings
Volume15
ISSN0888-1839

Cite this

Ringberg, T., & Gupta, S. F. (2004). Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. In K. L. Bernhardt, J. S. Boles, & P. S. Ellen (Eds.), 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing (pp. 397-398). Chicago: American Marketing Association. AMA Summer Educators’ Proceedings, Vol.. 15
Ringberg, Torsten ; Gupta, Susan Forquer . / Speaking to the Shared Values of Buyers in B-2-B : Exploring Loyalty Among Tradesman. 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. editor / Kenneth L. Bernhardt ; James S. Boles ; Pam Scholder Ellen. Chicago : American Marketing Association, 2004. pp. 397-398 (AMA Summer Educators’ Proceedings, Vol. 15).
@inbook{b0d26d2f7df5483093bb7b9641847691,
title = "Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman",
author = "Torsten Ringberg and Gupta, {Susan Forquer}",
note = "Presented at the AMA Educators’ Winter Conference under the title: {"}A Collective Mind Mapping of Semi-professional Buyers' Sub-culture: Exploring the Influence of Values on Brand Effect Among Tradesman{"}",
year = "2004",
language = "English",
isbn = "0887573115",
pages = "397--398",
editor = "Bernhardt, {Kenneth L. } and Boles, {James S.} and Ellen, {Pam Scholder }",
booktitle = "2004 AMA Educators’ Proceedings",
publisher = "American Marketing Association",
address = "United States",

}

Ringberg, T & Gupta, SF 2004, Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. in KL Bernhardt, JS Boles & PS Ellen (eds), 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, AMA Summer Educators’ Proceedings, vol. 15, pp. 397-398, Scottsdale, AZ, United States, 06/02/2004.

Speaking to the Shared Values of Buyers in B-2-B : Exploring Loyalty Among Tradesman. / Ringberg, Torsten; Gupta, Susan Forquer .

2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. ed. / Kenneth L. Bernhardt; James S. Boles; Pam Scholder Ellen. Chicago : American Marketing Association, 2004. p. 397-398 (AMA Summer Educators’ Proceedings, Vol. 15).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

TY - ABST

T1 - Speaking to the Shared Values of Buyers in B-2-B

T2 - Exploring Loyalty Among Tradesman

AU - Ringberg, Torsten

AU - Gupta, Susan Forquer

N1 - Presented at the AMA Educators’ Winter Conference under the title: "A Collective Mind Mapping of Semi-professional Buyers' Sub-culture: Exploring the Influence of Values on Brand Effect Among Tradesman"

PY - 2004

Y1 - 2004

M3 - Conference abstract in proceedings

SN - 0887573115

SP - 397

EP - 398

BT - 2004 AMA Educators’ Proceedings

A2 - Bernhardt, Kenneth L.

A2 - Boles, James S.

A2 - Ellen, Pam Scholder

PB - American Marketing Association

CY - Chicago

ER -

Ringberg T, Gupta SF. Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. In Bernhardt KL, Boles JS, Ellen PS, editors, 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association. 2004. p. 397-398. (AMA Summer Educators’ Proceedings, Vol. 15).