Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman

Torsten Ringberg, Susan Forquer Gupta

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
EditorsKenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2004
Pages397-398
ISBN (Print)0887573115
Publication statusPublished - 2004
Externally publishedYes
EventAMA Winter Marketing Educators' Conference 2004 - Scottsdale, AZ, United States
Duration: 6 Feb 20049 Feb 2004

Conference

ConferenceAMA Winter Marketing Educators' Conference 2004
CountryUnited States
CityScottsdale, AZ
Period06/02/200409/02/2004
SeriesAMA Summer Educators’ Proceedings
Volume15
ISSN0888-1839

Cite this

Ringberg, T., & Gupta, S. F. (2004). Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. In K. L. Bernhardt, J. S. Boles, & P. S. Ellen (Eds.), 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing (pp. 397-398). American Marketing Association. AMA Summer Educators’ Proceedings, Vol.. 15 http://www.marketingpower.com/Community/ARC/Gated/Documents/Connections/ARC_AMA_SUMMER2004.pdf