Sound Logos as Branding Component: Comparison of Three Modalities

Jesper Ramsgaard; Suzanne C. Beckmann; Julie Winther; Guillaume Le Ray

Sound Logos as Branding Component: Comparison of Three Modalities

Jesper Ramsgaard
, Suzanne C. Beckmann
, Julie Winther
, Guillaume Le Ray

Department of Marketing

DELTA Dansk Elektonik, Lys & Akustik
Capgemini Sogeti Danmark A/S

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 41st EMAC Annual Conference
Editors	Paulo Rita
Number of pages	8
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2012
ISBN (Print)	9789897320040
Publication status	Published - 2012

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Cite this

@inproceedings{a9c126fb09d2423b8c357bc7ea8e52b6,

title = "Sound Logos as Branding Component: Comparison of Three Modalities",

author = "Jesper Ramsgaard and Beckmann, \{Suzanne C.\} and Julie Winther and \{Le Ray\}, Guillaume",

year = "2012",

language = "English",

isbn = "9789897320040",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Paulo Rita",

booktitle = "Proceedings of the 41st EMAC Annual Conference",

}

Sound Logos as Branding Component: Comparison of Three Modalities. / Ramsgaard, Jesper; Beckmann, Suzanne C.; Winther, Julie et al.
Proceedings of the 41st EMAC Annual Conference . ed. / Paulo Rita. Brussels: European Marketing Academy. EMAC, 2012. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Sound Logos as Branding Component

T2 - Comparison of Three Modalities

AU - Ramsgaard, Jesper

AU - Beckmann, Suzanne C.

AU - Winther, Julie

AU - Le Ray, Guillaume

PY - 2012

Y1 - 2012

M3 - Article in proceedings

SN - 9789897320040

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 41st EMAC Annual Conference

A2 - Rita, Paulo

PB - European Marketing Academy. EMAC

CY - Brussels

ER -