Sound Logos as Branding Component: Comparison of Three Modalities

Jesper Ramsgaard, Suzanne C. Beckmann, Julie Winther, Guillaume Le Ray

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st EMAC Annual Conference
EditorsPaulo Rita
Number of pages8
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2012
ISBN (Print)9789897320040
Publication statusPublished - 2012
SeriesProceedings of the European Marketing Academy

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