Sound Branding Governance: How Can Sound Contribute to Building Strong Brands?

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of ANZMAC 2010
Editors	Paul Ballantine, Jörg Finsterwalder
Place of Publication	Christchurch
Publisher	ANZMAC
Publication date	Nov 2010
ISBN (Print)	9780473178208
Publication status	Published - Nov 2010
Externally published	Yes
Event	The Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010 - University of Canterbury, Christchurch, New Zealand, Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 Conference number: 2010 http://anzmac2010.org/

Conference	The Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010
Number	2010
Location	University of Canterbury, Christchurch, New Zealand
Country/Territory	New Zealand
City	Christchurch
Period	29/11/2010 → 01/12/2010
Internet address	http://anzmac2010.org/

Handle.net

@inproceedings{bbfa6bba0d534ec585f93627d8677d54,

title = "Sound Branding Governance: How Can Sound Contribute to Building Strong Brands?",

author = "Richard Jones",

year = "2010",

month = nov,

language = "English",

isbn = "9780473178208",

editor = "Paul Ballantine and J{\"o}rg Finsterwalder",

booktitle = "Proceedings of ANZMAC 2010",

publisher = "ANZMAC",

note = "The Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010 ; Conference date: 29-11-2010 Through 01-12-2010",

url = "http://anzmac2010.org/",

}

TY - GEN

T1 - Sound Branding Governance

T2 - The Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010

AU - Jones, Richard

N1 - Conference code: 2010

PY - 2010/11

Y1 - 2010/11

M3 - Article in proceedings

SN - 9780473178208

BT - Proceedings of ANZMAC 2010

A2 - Ballantine, Paul

A2 - Finsterwalder, Jörg

PB - ANZMAC

CY - Christchurch

Y2 - 29 November 2010 through 1 December 2010

ER -