Sound Branding Governance: How Can Sound Contribute to Building Strong Brands?

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of ANZMAC 2010
EditorsPaul Ballantine, Jörg Finsterwalder
Place of PublicationChristchurch
Publication dateNov 2010
ISBN (Print)9780473178208
Publication statusPublished - Nov 2010
Externally publishedYes
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010 - University of Canterbury, Christchurch, New Zealand, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010
Conference number: 2010


ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010
LocationUniversity of Canterbury, Christchurch, New Zealand
CountryNew Zealand
Internet address

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