Sound Branding Governance

How Can Sound Contribute to Building Strong Brands?

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of ANZMAC 2010
EditorsPaul Ballantine, Jörg Finsterwalder
Place of PublicationChristchurch
PublisherANZMAC
Publication dateNov 2010
ISBN (Print)9780473178208
Publication statusPublished - Nov 2010
Externally publishedYes
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010 - University of Canterbury, Christchurch, New Zealand, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010
Conference number: 2010
http://anzmac2010.org/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010
Number2010
LocationUniversity of Canterbury, Christchurch, New Zealand
CountryNew Zealand
CityChristchurch
Period29/11/201001/12/2010
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Jones, R. (2010). Sound Branding Governance: How Can Sound Contribute to Building Strong Brands? In P. Ballantine, & J. Finsterwalder (Eds.), Proceedings of ANZMAC 2010 Christchurch: ANZMAC.
Jones, Richard. / Sound Branding Governance : How Can Sound Contribute to Building Strong Brands?. Proceedings of ANZMAC 2010. editor / Paul Ballantine ; Jörg Finsterwalder. Christchurch : ANZMAC, 2010.
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title = "Sound Branding Governance: How Can Sound Contribute to Building Strong Brands?",
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year = "2010",
month = "11",
language = "English",
isbn = "9780473178208",
editor = "Paul Ballantine and J{\"o}rg Finsterwalder",
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Jones, R 2010, Sound Branding Governance: How Can Sound Contribute to Building Strong Brands? in P Ballantine & J Finsterwalder (eds), Proceedings of ANZMAC 2010. ANZMAC, Christchurch, Christchurch, New Zealand, 29/11/2010.

Sound Branding Governance : How Can Sound Contribute to Building Strong Brands? / Jones, Richard.

Proceedings of ANZMAC 2010. ed. / Paul Ballantine; Jörg Finsterwalder. Christchurch : ANZMAC, 2010.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Sound Branding Governance

T2 - How Can Sound Contribute to Building Strong Brands?

AU - Jones, Richard

N1 - CBS Library does not have access to the material

PY - 2010/11

Y1 - 2010/11

M3 - Article in proceedings

SN - 9780473178208

BT - Proceedings of ANZMAC 2010

A2 - Ballantine, Paul

A2 - Finsterwalder, Jörg

PB - ANZMAC

CY - Christchurch

ER -

Jones R. Sound Branding Governance: How Can Sound Contribute to Building Strong Brands? In Ballantine P, Finsterwalder J, editors, Proceedings of ANZMAC 2010. Christchurch: ANZMAC. 2010