Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz, Nikolaus Franke, Martin Schreier

    Research output: Contribution to journalJournal articleResearchpeer-review


    The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.
    Original languageEnglish
    JournalHarvard Business Review Digital Articles
    Pages (from-to)2-6
    Number of pages5
    Publication statusPublished - 21 Nov 2014

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