Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz; Nikolaus Franke; Martin Schreier

Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz, Nikolaus Franke, Martin Schreier

Vienna University of Economics and Business

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.

Original language	English
Journal	Harvard Business Review Digital Articles
Pages (from-to)	2-6
Number of pages	5
ISSN	0100-0000
Publication status	Published - 21 Nov 2014

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https://hbr.org/2014/11/sometimes-the-best-ideas-come-from-outside-your-industry

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